More Internet Users: Increased smartphone and internet penetration is driving e-commerce growth.
Digital Payments: The adoption of mobile wallets and online banking is making transactions easier.
Rise of Social Commerce: Businesses are leveraging Facebook and Instagram to sell products directly.
Challenges: Logistics, internet access in rural areas, and cybersecurity concerns.
Opportunities: Expansion of online marketplaces, better digital marketing strategies, and government support.
Businesses that adapt to these trends will thrive in Sri Lanka’s evolving e-commerce industry.
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